Challenges:

• Poor quality and market image on previous generation product – losing market share
• Complex assembly with delicate internal mechanisms in a handheld device
• High material and labor costs

Achievements:

• Market explosion due to robust design, improved performance and higher quality
• Sold more units in first 2.5 months after launch than the previous product sold in one year
• Developed completely new generation of product with simplified design, ease of use and high quality
• Reduced part count 68%
• Reduce number of operations 66%
• Reduced total product cost 50%
• Improved throughout 74%
• Rugged design and improved ease of use eliminated field failures and improved product image

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