What is an idea worth?
Which ideas deserve deeper consideration?
When should an idea be moved to implementation?

A unique feature of Design Profit® is the ability to categorize, prioritize and assign costs to ideas.

The integrated brainstorm worksheet in Design Profit® captures ideas the way a net captures ripe fruit falling from a tree. Each idea is then scored according to its innovation level and assigned to a redesign activity.

Each idea within the redesign tracks changes against the baseline. A “brainstorm significance report” can then be generated to gauge the individual impacts of ideas, as well as their cumulative effects on a redesign.