Agricultural Case Study

Agricultural Grain Moisture Analyzer


  • Poor quality and market image on previous generation product – losing market share
  • Complex assembly with delicate internal mechanisms in a handheld device
  • High material and labor costs


  • Market explosion due to robust design, improved performance and higher quality
  • Sold more units in first 2.5 months after launch than the previous product sold in one year
  • Developed completely new generation of product with simplified design, ease of use and high quality
  • Reduced part count 68%
  • Reduce number of operations 66%
  • Reduced total product cost 50%
  • Improved throughout 74%
  • Rugged design and improved ease of use eliminated field failures and improved product image

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